Jonas Brothers

Creative direction / UX, IxD and UI design / Graphic design / Campaigns / Content programming / Platform specification

R E L A U N C H   O F   B A N D   A N D   B R A N D
A multi-year engagement began with an update to the classic “JB” monogram, and a new mobile app (330K users) and website to deliver news, multimedia, tour updates, VIP offers, live chat and other events. A custom fan engagement platform provided a new premium Team Jonas club experience (35K members) with fan-wall messaging, art, contests, forums, exclusive music and videos. Campaigns drove sellout VIP and merch offers. Creative direction and design provided for music video, photo shoots, campaigns, social channels (25M+ followers), album packaging and tour merchandise - set record for biggest single-night merch sales at Radio City Music Hall.



J O N A S   V I N Y L   C L U B
Design for premium, limited edition box set ($699). Eight previously existing CD-only albums and 13 new LPs and singles were developed into deluxe vinyl packages. The box also includes four 48-page photo books, posters, slip pads and custom carry case.