︎

Mark
Chris Haaga Design


I am a design leader who helps companies and organizations deliver exceptional experiences to their audiences.

My 20+ years of experience includes agency, in-house, and independent consulting roles for multiple Fortune 100 companies. I am adept at building partnerships, working with corporate leadership, collaborating across organizations, and leading design programs, teams, and projects. 

I work smart and help to create user experiences that drive revenue and results, at the same time increasing the value of design to the enterprise.

Areas of expertise:

  • Design/operations leadership

  • Systems thinking and strategic frameworks for enterprise UXD

  • Design system definition, development, documentation, governance

  • Brand development, translation, extension

  • Creative direction and hands-on design

  • Building, managing, mentoring web teams, (incl. offsite, offshore)

  • User-centered design

  • Data-informed design

  • eCommerce architecture and design

  • Web marketing coordination and execution


Let’s discuss how I can help advance your project or initiative.



Featured work:

Guide-Rails

UX, IxD and UI design



Design system for Guide-Rails, an automated, web-based DevOps platform focused on delivery and operations performance. The system includes a library of components, page frameworks, interaction specs and visual styles.

Oracle.com

UX, IxD and UI design. Design system extension (new components).



Design for primary Oracle content, including; Corporate Citizenship Report, Newsroom, Support, and Engineered Systems sections of Oracle.com. Co-developed new components for the CCR and helped facilitate the early implementation of a major brand update to the Support pages.

Cisco.com

UX and UI design / Design management / Photo editing / Editorial 



Ongoing design and editorial support for Cisco’s Homepage, Marketplace and Partner teams.

 

C I S C O . C O M   S I T E   R E D E S I G N
 
As consulting design manager, I led the visual design work stream for a major cisco.com redesign. Coordinating across multiple internal and external teams, I worked to ensure that Cisco’s objectives for brand, marketing and user experience were met by all contributing agencies and designers.

Jonas Brothers

Creative direction / UX, IxD and UI design / Graphic design / Campaigns / Content programming / Platform specification




R E L A U N C H   O F   B A N D   A N D   B R A N D
 
A multi-year engagement began with an update to the classic “JB” monogram, and a new mobile app (330K users) and website to deliver news, multimedia, tour updates, VIP offers, live chat and other events. A custom fan engagement platform provided a new premium Team Jonas club experience (35K members) with fan-wall messaging, art, contests, forums, exclusive music and videos. Campaigns drove sellout VIP and merch offers. Creative direction and design provided for music video, photo shoots, campaigns, social channels (25M+ followers), album packaging and tour merchandise - set record for biggest single-night merch sales at Radio City Music Hall.



J O N A S   V I N Y L   C L U B
 
Design for premium, limited edition box set ($699). Eight previously existing CD-only albums and 13 new LPs and singles were developed into deluxe vinyl packages. The box also includes four 48-page photo books, posters, slip pads and custom carry case.